# news
Why Recommendations?

”Pay with your recommendation” we say- but at this point, you’re probably wondering what makes a recommendation so much more affordable than your average, traditional marketing?

The answer is pretty easy. It’s all about word of mouth! When you incorporate this into your marketing strategy, you are more likely to get a cost-effective result. Why? Because a single recommendation from someone you trust, have a far greater impact than seeing it several times on an add.

According to a recent study, 92% of the including participants, trust recommendations from friends and family over other types of traditional advertising and marketing. One contributing factor to this is the level of trustworthiness, increased when a recommendation becomes more than an add, especially on social media in today’s hyper-connected world.

Lets try with an example to set things in perspective

I visited a restaurant and posted a story on Instagram. My follower asks; how was it? Me, as a very satisfied customer tells the follower; the food was amazing, the atmosphere was lyrical, the music fantastic and the food was out of this world. The next day, the same follower sees an add on Facebook with the exact same words. Who does she trust?

Well is pretty obvious isn’t it?