Hope you have not missed reading this short but oh so important text?
Recommendations of products and services on social media is something we see on a daily basis. To create appealing and interesting content with pictures, movies and texts demands both time and engagement from you. But what are the guidelines to follow when you start a collaboration?
It is important that you who recommends a service or a product have knowledge of the guidelines that applies. So read up before you publish a collaboration. Be distinct and straight forward from the beginning so your followers know that they are being exposed for advertisement. The practice from the Swedish “Reklamombudsmannen” sets high demands on that consumers easily shall be able to identify that the content contains advertisement before they engage furter.