In today’s society where everything is becoming more and more digital, most of us associate influencer marketing primarily with consumer marketing, meaning Business to Consumer (B2C). Nonetheless, influencer marketing can serve as an influential tool for Business to Business (B2B) as well, in their mission to reach target audience and is gaining larger interest than ever. However, the circumstances of Covid-19 has resulted in other turns than what any of us could have foreseen, challenging a lot of sectors and amongst them, the strategies behind B2B-sale and how to deal with it through this crisis. We want to help with 3 simple guidelines on how to think in times like these.
Out with the old & In with the new
Because of everything that is happening, we all need to adjust and not only adjust but also modify. We are facing challenges that requires us to think broader and more creative than before which brings us to our first tip. Different times demands for different mindsets. None of us knows how long this crisis is going to last. We recommend that it is better to try and accept it, adjust to it and reconsider the strategies you already have in order to enhance, improve and make them more efficient to the situation.
