do you get headaches from all of the taxation rules?

Company

Influencer

If you are using Boostifieds service, the answer is no.

The Swedish tax Agency has already made stricter tax controls by influencers who expose different brands in social media, in exchange for sponsorship products or services.

According to the Tax Agency’s rules, sponsorship must be reported as a business activity or income, and by the end of the year, employers in the influences marketing industry must also submit employer’s declaration at the individual level.
Such a declaration shall include, inter alia, information on the remuneration (including products and services) paid to the payee and the amount of tax deductions made on behalf of the payee.

No, if your using Boostifieds service you don’t need to think about taxes or hiring the influencers. We developed a technical solution that will enable us to handle the large amount of goods from companies to influencers at the end of the year, when declarations are transferred to us.

Regardless if it’s a product/service or salary you have to pay employer fees as a company. When compensating with products or services it can be hard to pay the taxes for the influencers. Since there is no money to retrieve from products or services, it is no requirement for you to make tax deductions for influencers.

The answer to your question is that it depends on the value of the product or service the influencer gets. Calculate the tax fee with our calculator here.

Yes.

This information is primarily aimed at foreign companies with business activities in Sweden.e.

The person who paid compensation for work to employees, etc. will pay employer fees. These are calculated on the sum of paid salary and benefits. A foreign company will pay employer’s salary to an employee for work done in Sweden. This applies regardless of whether or not the company has a permanent establishment in Sweden. However, there are some exceptions if the work is carried out for a limited period.

  • The main rule under Swedish law is that foreign employers without a permanent establishment in Sweden will not pay employer fees in Sweden for staff sent here for work lasting less than one year.
  • If the employer is in the EU / EEA area or Switzerland and the employee is also resident in the same area, the employee of the country of residence of the country of residence is covered by the term of employment when he or she is posted for work in Sweden, provided that this work is not expected to be longer than 24 months and that the person is not sent to replace someone else. No employer’s fees will be paid here. The employee who has been sent must have a certificate of the social security legislation to which he is subject. The certificate has the designation A1 (former designation E101).
  • If the employee is sent from another country where Sweden has concluded the Convention on Social Security, he or she must have a certificate of dispatch. It must be stated in the certificate that the employee is covered by his or her national insurance while working in Sweden.

Certificate of social security is issued by the competent institution of the respective country. In Sweden, the Swedish Social Insurance Agency issues the A1 certificates and consignment certificates. As an employer, you should ask to see the employee’s certificate and take a copy of it!

– Source

The purpose of introducing the rules is to reduce tax avoidance and tax evasion. A more detailed account at the individual level in the employer’s declaration is an effective measure for reporting the correct data. Today, the employer pay, contributions and deducted taxes for employees to the Swedish Tax Agency. But it is only when the annual control information is given as salary, benefits and deducted taxes are linked to the employees and it is often only when any errors are discovered.

The information that the employer has reported to the Tax Agency from 2019 will allow payees to view My Pages. This means, among other things, that if you have more employers, it becomes easier to see the total income and you can display the information yourself as a certificate if someone requests.

Some authorities will also be able to access the data reported to the Swedish Tax Agency in the future. Among other things, this is to improve the efficiency and control capabilities of those who handle payment issues.

Source

It’s no difference with salary and products.

Influencers needs to pay taxes regardless if they have fixed salary, variable salary, products or commission (a percentage of your sale performing the brand)

If you pay compensation due to employment for work done in Sweden to persons living abroad, you will deduct special income taxes. The tax is 25 percent. This does not apply to employees who have proof of their border crossing from their home country. Boundaries pay their taxes themselves.

source

Unfortunately not. All of our influencers are treated equally and it is important that we as a service can help both brand and influences.

If you work outside of Boostified’s network, the answer is yes.

The basic rule is that you will pay taxes if you retain a product, whether you promote it or not. What you need to pay taxes for is the price you would have paid if you bought the product – it may range from small amounts to expensive clothes or electronic devices.

You also need to pay taxes for products you’ve received but give away or lotto out to your followers. It does not matter what the value of the product is.

You do not have to tax for a product you return or not even collect.

As of January 2019, companies in Sweden are required to hire influencers (if they do not hold F-taxation, companies) in collaborations. Meaning that we (Boostified) will be required to pay social security charges for you as if you had received the product or service in salary. In these cases, companies need only pay social security contributions and not the preliminary tax that they usually make in a salary. The tax is the one who influences itself to report and pay to the tax office. Links to the tax authorities page, where you can read more about that.

But.. we have taken the initiative and found a solution to actually pay out preliminary taxes for our influencers. You as an influencer do not have to do anything, we fix everything through the platform when you apply to participate in a campaign ??

So you do not need to worry about social security contributions or residual taxes at the end of the year. In practice, our changes mean that you get a temporary employment with us the day you publish your post for the campaign.

Attention! Important to consider, we can not handle, check or see collaborations outside our platform. That is, if you choose to work with companies outside our platform, we can not know how they handle your taxation. Our recommendation is that you clearly ask companies how they handle your cooperation and follow the tax agency’s new guidelines.

If you work outside of Boostified’s network, the answer is yes.

The basic rule is that you will pay taxes if you retain a product, whether you promote it or not. What you need to pay taxes for is the price you would have paid if you bought the product – it may range from small amounts to expensive clothes or electronic devices.

You also need to pay taxes for products you’ve received but give away or lotto out to your followers. It does not matter what the value of the product is.

You do not have to tax for a product you return or not even collect.
Read more.

If you work outside of Boostified’s network, the answer is yes.

The basic rule is that you will pay taxes if you retain a product, whether you promote it or not. What you need to pay taxes for is the price you would have paid if you bought the product – it may range from small amounts to expensive clothes or electronic devices.

You also need to pay taxes for products you’ve received but give away or lotto out to your followers. It does not matter what the value of the product is.

You do not have to tax for a product you return or not even collect.
Read more.

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