The dark winter months are here but why should that matter when you have all the wonderful holidays ahead? During the holidays and special days, there is a great focus on promotions and marketing to increase sales. But the question is; how do you promote in the best way during these days?
Boostified’s CSO and Partner Aleksis Riihijärvi share his six best tips on how to increase your sales with trustworthy recommendations during these days. ?
1. .Be prepared and ready!
Is the landing page optimized? Is the website ready for traffic? Does the android and iOS mobile site work? Does the discount code received by influencers work?
Make sure everything works as it should and that you are ready before you start a campaign with external parties.
2. Choose the right influencers for your campaign that matches your targets
All influencers are unique in their own way. Some are creators, others are inspirers and there are those who are good at create traffic and engagement. You should first set up your targets for your campaign and after that you can choose your influencers. Think of this example: you collaborate with 50 influencers, whereas 25 of them are creators who created useful (UGC)user-generated content and the remaining 25 influencers are inspirers. Other than their expertise you will get a high reach, you use 50 different people with 50 different target groups.
3. General discount code instead of personal
To be able to do swipe-up (direct linking through stories) you must have at least 10,000 followers. That means that micro-influencers can only drive visits to your landing page via their biography, it is usually reserved for their blog or their personal website. One tip is to use a general discount code that will be used by all the influencers participating in the campaign. The advantage with a general discount code is that it can be spread much wider. Compared to a personal discount code which is more suitable when you want to track traffic for one specific influencer.