The Coronavirus, also known as Covid-19 is not only spreading physically across the globe but also digitally through different channels of social media. The implications of the virus are obviously negative; however, we want to share with you how the digital society can be of help when dealing with the situation, regardless if you are a company or an individual.
The outbreak is creating disruption in our routine, businesses and in our day to day lives and even more of us tend to look to social media for help, information, support and as a way to escape. With a lot of us now staying at home, we start to see a trend of how the usage of social media has grown significant over the past months.
So how can social media and the community it builds help us in times effected by Covid-19?
B2B & C2B Love?
Primarily when thinking of social media, we tend to associate it with inspiration and perhaps consumption, but as a result of what is happening across the globe, we are starting to see a trend where businesses use social media as a platform to share information and help each other. What is more, platforms like Instagram and LinkedIn are growing with groups sharing advices, free digital seminars and even free trial periods. Businesses are giving helping hands to their fellow businesses and consumers, which is creating a sense of power and belonging. Not only companies are taking advantage of their digital voice to do good, but also individuals, like me and you, helping neighbors who are in a potential risk zone to do their groceries or other chores they might need help with.
We want to encourage each and every one of you to keep using social media as a tool to stay connected, spread positivity and bring people virtually and digitally closer!