Social Media Trends 2024
Digital Marketing, and especially influencer marketing is constantly evolving. It's important for businesses to constantly stay informed about the latest trends in the digital marketing area. By staying updated on the latest trends, companies can build a strong digital presence and effectively reach their target audience. This year, 2023 has been characterized by several trends in digital marketing, and we believe that some of these trends will follow us into 2024.
UGC
User Generated Content (UGC) has been an important subject in 2023, and we believe this trend will continue strongly in 2024. UGC is user-generated content where real users showcase, test, or recommend a product or service. By working with UGC, companies can benefit from several advantages in their marketing. It can contribute to increased trust from potential customers and extend the reach of the campaign. Moreover, UGC can reduce production costs and provide a variety of authentic content for the company's social media platforms. Instagram and TikTok are some of the most powerful platforms for the use of UGC.
Video Content
Video content has become increasingly popular on social media in recent years and is expected to continue as a dominant trend in 2024. Companies can use this trend by collaborating with influencers who are skilled in video formats and have a follower base engaged with videos. Video content can include product reviews, tutorials, and vlogs. TikTok is one of the platforms that is dominating video content, where trends are very popular and can contribute to a higher engagement rate and reach. In the video format, short videos are particularly popular. Instagram (Reels) is also a platform where video content is highly popular.
Social media search optimization
According to Google’s report, 40% of Gen-Z prefers using platforms like TikTok and Instagram for searches, so it's crucial for digital marketing strategies to include keyword and metadata considerations in social media posts. This approach, involving keyword-rich captions, enhances a brand's visibility on social media, indicating a shift from brevity to more detailed content for better post ranking.
Ambassadorships
Working with influencer marketing is becoming increasingly advantageous for companies to invest in long-term collaborations or ambassadorships. Working over an extended period with an influencer builds greater credibility and authenticity with their followers, thereby benefiting the company.
Micro-Influencers
Companies are now dedicating more time and a larger amount of their budget to influencer marketing.. Despite the increased budget, the size of the influencer’s followers is not always decisive. According to a study conducted by HubSpot, 80% choose to collaborate with micro-influencers. Often because their engagement rates are higher compared to profiles with a much larger follower base. A micro-influencer, with fewer followers but higher engagement, can therefore be a good choice for a company's campaigns.
Niche
When a company chooses which influencers to collaborate with, it is good to select those who align with the company's content. For example, if a company sells interior design products, it is advantageous to collaborate with an influencer whose account also focuses on this area. Since the influencer's followers likely share this interest, they constitute a more engaged audience. Choosing an influencer that fits the company's niche also enhances credibility and authenticity in the collaboration.
We at Boostified Pay have the ultimate solution for efficient collaboration management. It provides companies and influencers the opportunity to work seamlessly together, enhance their reach, increase engagement on social media, and build a strong and loyal community. Say goodbye to complicated collaboration management and hello to Boostified Pay, the future of your partnerships.
